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COMPANIES' RESPONSIBILITY
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Companies are not equal
when confronted with restructuring. Differences in size, resources,
activity sector, independence or dependence (customers, subcontractors)
are diversity factors. Nevertheless, they all are confronted with
common problems when restructuring.
In a world in constant change, companies must anticipate, i.e. to
identify in economic, trade and technical processes the ones they
are interested in. This behaviour does not prevent from restructuring.
On the one hand, all of them are not predictable ( Swedtech
is a good example of that), and on the other hand, these anticipations
themselves do lead to restructuring decisions.
But anticipation also can change the course of restructuring processes
by giving time to monitor them. Cap
compétence is a very interesting example as it involves
an « extended company », i.e. the company and its subcontractors. |
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An anticipative approach of markets can
then enable an anticipative approach of restructuring processes
when the information is shared with all actors involved. This makes
social dialogue and negotiation the major tools of this approach.
In different institutional and legal frameworks, this approach is
chosen by big groups (Vx
Group, Vantenfall,
EDF,
BT,…)
or even smaller companies (ADDA)
for a social dialogue either internal or extended to regional actors
(Vinn
Vinn project, Vauxhall).
The absence or the poor efficient use of these anticipation tools
can deeply handicap the company as well as the employees (BIO).
In this context, big companies have a specific role to play. On
the one hand they produce and regularly update estimates thanks
to important means and work on anticipative strategies for current
changes. On the other hand, they live under permanent restructuring.
We can even say that in some big groups, arbitration on the opportunity
or not to modify the structure of the organisation is now a regular
activity.
Such a situation leads to the elaboration of internal procedures
to carry out restructuring processes at the group level (Vx
Group, Assurancia,
TeliaSonera,
Swedtech...).
In most of the cases, these procedures go along with a dynamic contract
policy. On the contrary, the social dialogue still is deeply rooted
in the various countries of origin and the definition as well as
the implementation of multinational practices, or even European
practices, are lacking (Schalker
verein) in spite of some exceptions (Danone).
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On the other hand, small companies often only
have poor means for autonomous anticipation. They are very dependent
from the regional environment and from the existence of cooperation
networks. In this field, the reform in the approach of the Italian
districts is an example of what a regional policy can produce. Moreover,
job
pools, even if they do not play a direct role in the monitoring
of restructuring processes, are a precious tool for network construction
and inter-company cooperation at the junction of economic and social
fields. |
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Case study: |
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European corporate social responsibility
and restructuring
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